Central Resources
Dedicated Business Analysts

Within the marketing division, there is a bespoke team of 3 analysts whose specific purpose is to analyse performance statistics from the group companies.

They ensure that lead streams from providers are constantly optimised to maximise conversion. This division of Vantage Group occupies a key role within the organisation as the Directors consider optimisation of the lead streams as crucial as the partnerships that deliver them. Analytical reports are produced from Vantage Group data on a daily basis. These reports detail key information including:

▫	Management information analysis to six sigma standard.
▫	Overall lead provider performance.
▫	Application conversion variables including individual sales performance and time of day where there is a higher propensity to contact
▫	Traffic volume, hit rates and peak flow
▫	Declined application variables

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