Central Resources
Dedicated Marketing

Vantage Group provides the group companies with a dedicated Marketing Department called Fuel-IT, which employs over 30 staff.

In addition to the sub-prime market, the senior staff have significant skills working with blue-chip financial clients such as: -

Black Horse Finance, Abbey National, Cheshire Building Society, ING Direct and London Scottish Bank

Fuel-IT’s association to this market, ensures that it provides a team of leading experts in the financial brokerage marketplace, specialising in both the consumer and business to business aspects of marketing.

The marketing department provides 2 core functions: -

Customer Acquisition

Fuel-IT uses a range of lead generation disciplines to acquire new, targeted customers for the group companies. Acquisition of these customers is through the talent of creative copy and design, media planning and buying, website design and hosting and digital marketing. Currently Fuel-IT Marketing is delivering campaigns in the following media channels: -

▫	Television
▫	Press
▫	Loose Inserts/Leaflets
▫	Direct Mail
▫	Email Marketing
▫	Online Pay Per Click/SEO
▫	Affiliate Marketing
▫	Outdoor
▫	Event Marketing
▫	Affinity Partners

Customer Retention/Re-activation

Due to the competitive nature of the financial marketplace, retaining and reactivating customers is essential to the overall profitability of the group companies businesses. The value of each company database is crucial and unlocking its potential is a priority to Fuel-IT.

Strategic, targeted communication through customer relationship marketing is implemented on a regular basis through a number of communication channels, including direct mail, email broadcasts and telemarketing via our call centre.

An example of the platforms include: -

▫	Conversion booster mailings to unconverted applicants
▫	Reactivation mailings on ceased applications
▫	Loyalty mailings to applicants nearing the end of their loan
▫	Regular telemarketing campaigns to regenerate the database and retain clients for lenders.

Return to Central Resources